Avvio, a world-class booking engine provider for hotels, has announced the launch of a direct booking platform powered by artificial intelligence (AI). The platform, named Allora, is launching in October 2017 and will be the first direct booking platform powered by AI in the world.

Allora will give hotels who partner with Avvio an insight into what they can do to drive direct booking and guest loyalty. This is done by analysing and identifying patterns in a large amount of data and using this to make predictions.

Frank Reeves, Co-Founder and CEO of Avvio explains –

“Allora assesses all the past interactions of a hotel’s booking engine and learns with every interaction how to make each visitor type more likely to convert and with as high a booking value as possible. In an era of exponential data, hotels sit on large tranches of data that they typically don’t have the manpower to crunch. Allora is designed to democratise access to AI – hotels can rely on us to do this effectively for minimal investment.”

Avvio launched in 2002 and has become Europe’s leading booking engine provider. Calculus invested £3.25m in 2014.

Read more about this here in the Irish Tech News

Read more about the Calculus investment here