Calculus portfolio company Wonderhood Studios has become the lead creative agency at leading UK betting and gaming company Coral, owned by Entain Group plc.

Wonderhood Studios will take on all above-the-line brand marketing responsibilities for Coral, working in collaboration with Entain’s own internal creative team and its media planning and buying agency, the7stars.

Alex Best, founder and CEO of Wonderhood Studios said, “From the chemistry meeting, we knew straight away that we wanted to work with Coral. They are a brilliant, smart client with huge creative ambition. We’re incredibly proud of the work we presented – it’s fun, fame-driving and truly distinctive for the category. We’re chomping at the bit to get going.

Entain interim chief marketing officer Jeremy Hemmings commented, “We want to thank all of those involved in what has been an intensive pitch process. We were blown away by the level of quality, the powerful insights and huge commitment demonstrated by both Wonderhood and Atomic. It was the depth of Wonderhood’s evolutionary thinking and understanding of the unique space that Coral occupies in racing that makes them a great fit.  We’re looking forward to a creative and fun journey with Alex and his team.