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Wonderhood Studios

Invested in:
Calculus Creative EIS, Calculus EISs, Calculus VCT

Wonderhood is the creative business founded by former Channel 4 CEO David Abraham and senior partners from the TV production and advertising sectors.

Wonderhood’s ‘And all who follow’ Nike ad

Wonderhood is introducing a new hybrid model as a TV programme maker and advertising agency supported by a third capability which provides data-led insights into audience behaviour.

in 2019 Wonderhood’s TV production studio won multiple broadcast commissions: a BBC2 documentary featuring Heston Blumenthal due to be broadcast later this month; a social media biography of Donald Trump for BBC3 and a cutting-edge medical science series for Channel 4. Series for BBC1 and Channel 5 are also in advanced development for 2020.

Wonderhood’s advertising studio won a competitive pitch to produce a campaign for Starling, the mobile challenger bank; it also recently worked with Nike on an initiative to recognise the contribution of black players to England’s national team; and earlier this year the company completed creative projects for Comic Relief and Karma Cola.


Wonderhood has an impressive team with a strong track record, assembled by a highly regarded individual, David Abraham.

As a result Wonderhood is uniquely positioned to combine its skills to develop, produce and distribute high quality long-form content that can reach audiences in new ways at a time when audience habits are changing radically.

Since launching, the company has delivered on multiple advertising projects and won a number of broadcast commissions, with a healthy pipeline in both areas. The investment will enable Wonderhood to explore new genres such as drama and develop new productions.

Latest campaign by Wonderhood for Starling Bank:

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Behind the scenes creating the advertisement:

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Latest News

Wonderhood’s latest campaign for Starling Bank ‘Set Yourself Free’

Created by Calculus portfolio company Wonderhood Studios, the advert, “Set yourself free”, launches Starling’s new brand platform “Here to change”. It debuts on Channel 4 and Sky channels, with airings during shows including Gogglebox. Wonderhood’s first campaign for Starling Bank, aimed at new businesses, aired in February 2020.

Branston Pickle and Sarson’s Vinegar owner Mizkan selects Wonderhood to creative account

Food giant Mizkan has announced that Wonderhood Studios will take over its creative account from Mcgarrybowen, focusing on advertising for the firm’s food portfolio. This includes Branston Pickle which is coming up to its 100-year anniversary. Vanni Cataldi, Mizkan’s head of marketing, said: “I was really impressed by Alex [Best, Wonderhood Studios’ chief operating officer] and … Continued